Are you an adventure or travel business owner looking for industry-specific resources?
You’ve come to the right place! The Adventure OBM Logbook is a blog that provides business owners with all the tools they need to succeed in the adventure and travel industry. We offer tips, advice, and resources that will help you take your business to the next level.
The Adventure OBM Logbook
Our goal is to help you grow your business and make it thrive. We provide resources and advice for business owners who want to succeed in the adventure and travel industry. Our blog is packed with information that will help you grow your business, serve your traveller better and support a work-life balance for you and your family.
8 Ways to Apply Risk Management to Your Adventure Business Risk Management Plans can be overwhelming. Recently, we have noticed that many adventure businesses don’t have a formal Risk Management Plan put together and more often than not don’t even know where to begin. THAT’S OK! This is a huge project and one that warrants…
Why You Should Focus On One Social Media Platform Social media is everywhere. It is impossible to avoid it and businesses have to adapt and work on their online presence to keep up with other people in their industry. Marketing and social media go hand in hand and over 63 million people PER DAY go…
Industry Standards in Adventure Tourism Where to begin with Industry Standards in Adventure Tourism. This topic started while I was working with a client, setting up new software. I was trying to explain to the software company exactly what type of business my client had. There was some confusion in the terminology around what type…
Setting up new software isn’t something you do every day, why would you? BUT as more and more stuff is moving online, setting up new software and becoming familiar with it is only the first hurdle small business owners face. You may have a system in place that’s working for you and doing the job….
What is an SOP and how do they help your adventure business? Let’s discuss what an SOP is and how they can help your adventure business. When we talk about SOP’s (which we do often) with small business owners, they often cringe. We all know that too much-written documentation can feel burdensome and inflexible especially…
What Goes into a Business Name? This business, ‘Katie Broadhurst Online Business Management’ is a child of the pandemic. I’m going to explain why I chose ‘Katie Broadhurst’ as a business name and why it’s time for a revamp. So let’s begin, last year I was dreaming of a summer guiding hiking trips in Newfoundland…
Adventure Business Systems Review Adventure business systems, theoretically, haven’t changed much. What has changed is the amount of technology involved in every area of the way adventure and travel businesses operate. Most importantly, businesses must have an active email list, be present on social media, have contactless waiver signing, allow online reservations and close sales…
6 Signs You are Ready to Hire an OBM Over the last few posts, I have shared with you what OBM’s are and how they can help your adventure business. Now I think it’s a good time to share the 6 signs you’re ready to hire an OBM. Not everyone’s business is ready for or…
How an OBM Can Help Adventure Businesses This is a topic that comes up a lot when I read between the lines in a convo with a potential new client. It’s the number one thing you want to know as a business owner – you need to be sure there is an ROI! I get…
My Journey:Adventure Guide to OBM When I graduated from Algonquin College with my diploma in Adventure Tourism Business, I never imagined I’d go from being an Adventure Guide to OBM. Over the years, I have come to learn – I am a total nerd and love managing information! After raft guiding, teaching skiing and ski…
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