Digital Waivers for Adventure Tourism
- Webinar: Meet the Experts: Online Waivers & Digital Release Forms
- Hosted by: Adventure Travel Trade Association
As a professional member with the ATTA, I get almost weekly access to free webinars that provide excellent content for adventure business owners. Digital waivers for adventure tourism is a hot topic, always, and it was great to have it so pointedly addressed. I sat in on this webinar today and was very impressed at the level of info provided. It was super informative and gave lots of practical advice.
I took some notes to share with everyone in case you’re not an ATTA member or didn’t have time to catch the hour and twenty-minute session. You can review the notes here.
Digital Waivers for Adventure Tourism Move Online
Chunnie Wright and Brandon Lake are experts in the waiver space, Chunnie from the law perspective and Brandon from the digital signature software space. Together they shared so much expert advice as well as answered a dozen viewer questions about everything from legal issues to software functionality.
Dialling in your online booking or reservation process is something you can be doing now to prepare for the return of adventure travel. Moving processes like waiver collection online, bring so many benefits! Digital waivers are contactless, easier to administer, easier for customers to fill out and return to you, saves you admin time, saves paper, increases turn around time, easier to store, easier to locate for dispute resolution, reduced costs, and enhances the image of the company by helping you look more professional. And yes, they are LAWFUL as most countries now have digital signature law in place!
During the session today, only 39% of attendees are using digital signature software for waiver collection. With all the benefits outlined above, now is the time to make the switch!
Delivering your Waiver
I noticed throughout the webinar, timing was a major theme. People keep wondering WHEN to deliver the waiver, so to help with that, I made this Adventure Tour Booking Workflow. This is a general overview of a client booking workflow to help you see when and how you should be sending out the link to your waiver.
The short version is, clients should see the waiver in 2-3 places during the booking process;
- It should be available to view on your website on a stand alone page. Add it to the menu in the section where your terms and conditions live. Customers browsing should be able to review it before deciding to purchase.
- At check out. Provide a link to review the waiver and a check box to say they reviewed it.
- Emailed upon booking confirmation. Now you email the link for signing.
Join the Conversation
We would love for you to join our Business of Adventure Facebook group. This is a collaborative space for business owners or freelancers in the adventure travel and tourism space. The focus here is to share best practices and tips about online presence and digital marketing (front end) and online systems (backend) so you can establish a rock-solid foundation for your adventure business. If this is something you could benefit from, please join!